Building Mobile Products that Count
Oct
15
5:30 PM17:30

Building Mobile Products that Count

How do you create mobile products used by billions of people? What are the new rules shaping the future of connected technology? Learn from what the most successful companies are doing with mobile today.

Sophie-Charlotte Moatti has created and monetized Emmy-nominated mobile services used by billions of people. Currently, she serves on the board of Opera Software (OPERA: Oslo) and runs Products That Count, a think tank on mobile, innovation and leadership. Prior, Moatti was a product executive at Facebook upon successfully selling the mobile company she founded and ran. She also held general manager positions at Nokia and Trulia. She has a Stanford MBA and an MS in electrical engineering.

Connect: linkedin.com/in/scmoatti, @scmoatti, facebook.com/scmoatti

Local gourmet pizza and beverages will be served (21+ event).

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How Not to Nayme Your Startup
Sep
3
5:30 PM17:30

How Not to Nayme Your Startup

In this the entertaining and enlightening presentation, brand name expert and best selling author Alexandra Watkins will show you how to avoid common naming disasters, access free brainstorming tools, and get around domain name hell. Her hilarious examples include the good, the bad, and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.

Alexandra Watkins is the author of bestseller “Hello My Name is Awesome...How To Create Brand Names That Stick,” (named a Top 10 Marketing Book of 2014 by Inc. Magazine) and the outspoken founder of Eat My Words, the naming firm known for love-at-first sight names including Smitten ice cream, Neato, Boxbee, Bedrock, Church of Cupcakes, Gringo Lingo, and Spoon Me frozen yogurt.

Local gourmet pizza and beverages will be served (21+ event).

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Designing Health and Fitness Apps
Oct
2
5:00 PM17:00

Designing Health and Fitness Apps

According to Flurry Insights, health and fitness apps are growing 87% faster than any other app vertical on the market!  Consumer usage of these apps are up by more than 60% in the past 6 months alone! The health and fitness vertical is highly lucrative and the technology will probably be more disruptive in the next 5 years than in the past 50 years combined. 

The stats tell us that consumers are eager to integrate this kind of technology in their daily routines in order to optimize results. Devices like the Jawbone Up, FitBit, and Acer's Liquid Leap are helping us track our progress...but they're just the beginning of what's ahead (think artificial intelligence).

Join us and our panelists as we explore the following: 

• How are these apps designed? 

• What motivates consumers? 

• Breakdown of current technology and future trends.

Our Startup Panelists:

Victor Oliveros and Cat Perez, Co-Founders of HealthCareLove and winners of the 2014 Dreamforce Hackathon. 

Bjorn Wanbo, Co-Founder of FYTNS.

Moderated by Leila Banijamali, Startup Lawyer at Bedrock and Founder of Startup Documents

This is a 21 and over event. Drinks and light snacks will be served. 

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Common Mistakes that Founders Make
Apr
30
5:00 PM17:00

Common Mistakes that Founders Make

Success can be boring! Let's talk about failing!! 

Join us at DesignMap for a rare panel event on founder mistakes and failures with two of the wisest, most accomplished, and highly respected VCs in the tech space and our special guest, the Founder of FailCon! We'll talk about common mistakes that founders make when launching and growing their companies and, separately, dissect some of the most underestimated failures in tech innovation and entrepreneurship.

Our awesome panelists:

Stewart Alsop, VC Partner at Alsop Louie Partners

Mitchell Kertzman, Managing Director at Hummer Winblad Venture Partners

Cass Phillips, Founder & Executive Producer of FailCon

This event will be moderated by Leila Banijamali, entrepreneur and startup lawyer at Bedrock.

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The Insanity of Advertising
Mar
20
5:00 PM17:00

The Insanity of Advertising

Join us at DesignMap’s beautiful Mission studio for this rare opportunity to hear Fred Goldberg, one of the advertising industry’s original “mad men”, talk about the mad mad world of advertising and launching some of the most epic ad campaigns in the history of ad campaigns. 

Goldberg will share insights from his new book, The Insanity of Advertising, and what it was like to work with some of the most innovative (and insane) geniuses, entrepreneurs, inventors, and tycoons. Hear the untold story behind Steve Jobs and the infamous 1984 Macintosh commercial, what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B, along with insights and anecdotes recounted from dealing with advertising legends and some of the world’s most notorious entrepreneurs. Goldberg will give us a rare glimpse inside a treasure chest that has never before been breached, including management, marketing and entrepreneurship insights. If you’re an entrepreneur, creative professional, or anyone interested in the advertising business, you won’t want to miss this rare event with an advertising industry legend!

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Building Valuable Brands
Feb
6
6:00 PM18:00

Building Valuable Brands

Launching great ideas is one thing. Building valuable, memorable, and lasting brands is another thing entirely. 

How should you create a name or logo ("trademarks") for your company or product? What does your brand stand for and what is its promise? What can you do to protect your trademarks? What does "brand strategy" look like? How can you turn your customers into loyal brand advocates?

We've partnered with one of the top branding and PR agencies in the world, Ketchum, to answer those complex questions in a simple way and will bring you trademark and branding insights that will change the way you think about your companies and products. Ketchum has developed award winning branding and PR campaigns for local and international organizations alike and they will be hosting this event in their beautiful San Francisco office. Light snacks and beverages will be served.

Space is limited so RSVP now!*

Speakers

• Tia Woodward, Vice President and Account Director at Ketchum, will showcase Ketchum IDea, a brand identity toolkit, and her application of the approach to one of their recent projects. 

• Leila Banijamali, founder of Bedrock, trademark lawyer, entrepreneur, and organizer of this Meetup group, will provide an overview of trademark law for startups. Leila will share some simple steps that every entrepreneur should take to select strong trademarks, protect their trademarks, and build overall brand value in their ventures. 

Other Highlights

• We'll showcase one to two startup founders whose unique branding approaches resulted in increased brand value, breakthrough products, and a loyal customer base of brand advocates. 

• Groundbreaking branding video clips. 

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On Collaboration and Design
Jan
3
5:30 PM17:30

On Collaboration and Design

Productive and inspiring collaboration is both a skill and an art.

Join us for our hotly anticipated (and FREE!) event on collaboration and design at one of San Francisco's top design studios, DesignMap, located in the heart of the Mission District. We've organized a seriously creative and compelling speaker line-up to talk about the collaboration process in the context of designing and building things. If you want to learn some best practices for collaboration and design as you build your team and your startup, then this event is for you! Beverages and light snacks will be served. Limited spots available so RSVP now!

About the Speakers:

• Nathan Kendrick, Chuck Moore, and Audrey Crane, Partners, and Jason Frasier, Design Director, at DesignMap. Stories of Collaboration from the Field. Five leaders from DesignMap share stories from four projects about various types (and levels of success) of collaboration with clients, from deep daily collaboration to sporadic, low-touch collaboration. These stories from the field will provide entertaining and illuminating parables for designers, product managers, and collaborators of all stripes. DesignMap partners with clients to deliver user-centered web and mobile experiences and their clients include Bloomberg, Blue Shield of California, eBay, EMC, ExactTarget, NetApp, Wells Fargo, among others.

• Sarah Nelson, Founder at Radically Human. Working with others is one of the most challenging parts of creativity. We need co-conspirators to bring new products, services, and companies into the world - but getting everyone to play nice is one of a leader's greatest challenges. In this talk, Sarah will discuss the common mistakes she has seen leaders make and show you how to overcome them. At Adaptive Path, Hot Studio, and POP!, Sarah led diverse teams to develop product strategies and digital experiences for clients such as Nike, The Metropolitan Opera, Skype, Vanguard Funds, PayCycle, Zappos, Intel, and The Yerba Buena Center for the Arts. She trains leaders to develop an effective leadership practice, align and engage their teams, and regenerate their own creativity.

• Leila Banijamali, Startup Lawyer at Bedrock. Leila will highlight some legal issues to consider when designing new products and collaborating both internally (inside your organization) and externally (outside your organization). Leila has founded several startups in the tech, law, and food spaces and acts as outside general counsel to startups and design firms. She is the organizer of this Meetup and helps people to launch and grow their companies.

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Bringing Ideas to Life
Oct
24
5:00 PM17:00

Bringing Ideas to Life

One of our favorite events of the year is finally here!! Join us and our awesome co-sponsor, Capital One 360 Cafe, at this unique Financial District event for a series of inspiring talks and networking. Startup entrepreneurs, idea makers, and creative professionals are highly encouraged to attend. Admission is free but space is limited so RSVP now!*

Speakers include: 

•  Nicola Dourambeis from Salesforce will talk about building great teams for your venture or project; 

• Alexa Andrzejewski, founder of Foodspotting, will have a chat with San Francisco startup lawyer, Leila Banijamali, about being a designer founder and her startup's path from idea-to-launch-to-acquisition; and

• Yu-Kai Chou, founder of Reward Me and creator of the Octalysis gamification framework, will talk about how to make products that your consumers will love.

Moderated by: Leila Banijamali, startup lawyer and founder ofBedrock

Other highlights:

• Ben Larson, photographer, entrepreneur, and founder ofNextImpression.net will be onsite taking free headshots for interested participants.

• Gourmet rice pudding from Inja San Francisco. 

• Networking for founders, creatives, and entrepreneurs. 

• and more... 

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