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The Insanity of Advertising

Join us at DesignMap’s beautiful Mission studio for this rare opportunity to hear Fred Goldberg, one of the advertising industry’s original “mad men”, talk about the mad mad world of advertising and launching some of the most epic ad campaigns in the history of ad campaigns. 

Goldberg will share insights from his new book, The Insanity of Advertising, and what it was like to work with some of the most innovative (and insane) geniuses, entrepreneurs, inventors, and tycoons. Hear the untold story behind Steve Jobs and the infamous 1984 Macintosh commercial, what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B, along with insights and anecdotes recounted from dealing with advertising legends and some of the world’s most notorious entrepreneurs. Goldberg will give us a rare glimpse inside a treasure chest that has never before been breached, including management, marketing and entrepreneurship insights. If you’re an entrepreneur, creative professional, or anyone interested in the advertising business, you won’t want to miss this rare event with an advertising industry legend!


Earlier Event: February 6
Building Valuable Brands
Later Event: April 30
Common Mistakes that Founders Make